BeyondSims Press Release: Care Bears Visits The Sims FreePlay this Halloween!

A very exciting update has arrived for The Sims FreePlay and it’s simply lovely. FireMonkeys Studio has partnered with Cloudco Entertainment, who own Care Bears!

Read the press release which has been kindly shared with us as well as watch the trailer! How cute and exciting is this?! In-game events start from the 6th October and run all the way through to Halloween!

Care Bears Visits The Sims FreePlay to “Scare and Care” this Halloween, in an Exclusive Mobile Gaming Experience!


Melbourne, Australia – September 30, 2020 – Electronic Arts and Firemonkeys Studio are thrilled to announce a partnership with Cloudco Entertainment-owned Care Bears and The Sims FreePlay. This Halloween, Grumpy, Share and Trick-Or-Sweet Bear arrive in SimTown for a mobile gaming experience that gives everyone the opportunity to celebrate the spookiest time of year with a focus on the importance of community. Two special events combine signature elements of pop culture, colour and diversity into irresistible outfits, build mode items and playful in-game events starting from 6 – 31 October 2020. View the update trailer here!


The Care Bears bring sunshine to SimTown, even when the world is feeling a little blue. Starting 6 October, the “Share Your Care” Live Event rewards players with exclusive in-game Grumpy Bear and Share Bear onesies complete with official belly badges, huggable plush toys, and live Care Bears that Sims can interact with. Sims’ homes resemble the Kingdom of Caring and are accessorized with bright rainbows and pastel coloured wallpaper, flooring, and window frames as well as heart-shaped decor. The event grand prize is a “Care-A-Lot” Community Centre, filled with items that can be placed on a player’s lot in their very own SimTown! The Care Bears-inspired architectural design is an impressive, magical building for respite and relaxation and inspires acts of kindness and goodwill across SimTown.

As Halloween nears, Trick-Or-Sweet Bear arrives to reward players with brand-new ghoulish decor for players to create their own garden graveyard and get ready for the spookiest time of year. Starting 16 October, make sure your Sims have decided on their costume and are ready to go trick-or-treating as they get seriously spooked in the upcoming event, “SimChase: Scare Bears”! Players can earn an exclusive in-game Trick-Or-Sweet onesie, plush toy and live Care Bear to complete their Care Bears collection. Other haunted rewards from the SimChase include a skeleton arbor, glow in the dark jack-o-lanterns filled with candy, bare branched trees, and other spooky decor!

To further celebrate the partnership, The Sims FreePlay and Cloudco Entertainment have designed an exclusive t-shirt, to be sold exclusively through HotTopic from 28 September – 30 November 2020. With all proceeds being donated to Care Bears’ charitable partner, CARE.org, the merchandise was created to inspire players to action by providing a vision of what a sharing, caring world could look like when both worlds collide. It reflects inclusion in an authentic way by engaging nostalgic Gen Y and Gen Z fans of both franchises. View the t-shirt collab here: http://bit.ly/CBxSFP

“It is fantastic collaborating with Cloudco Entertainment; the Care Bears brand and Sims FreePlay share a similar vision of inclusion, representation and paying it forward to others.” Ben Dawe, Creative Director of Brand & Partnerships at Firemonkeys, said. “The studio is excited to deliver unique content for The Sims universe for the first time. Together, Care Bears and The Sims FreePlay have collaborated on creating something special to empower our players to explore, play with and celebrate their identity through their Sims.”
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Joe Donoghue, General Manager at EA Firemonkeys, said: “This is the first time in The Sims FreePlay’s 8-year history where the development team have integrated a special brand like Care Bears and created two bespoke live events. The results will allow our millions of players, plus new and nostalgic fans of Care Bears, to tap into different creative elements of Sims gameplay, no matter how they enjoy playing our game – whether they’re a stylist, builder or a storyteller.”

“We were inspired to partner up with The Sims FreePlay because The Sims franchise is welcoming for everyone, just like the Care-A-Lot is for Care Bears!” said Robert Prinzo, Head of Global Licensing at Cloudco. “They have brought our iconic characters to life through bespoke content for mobile players that gives them the ability to express themselves and care for others in so many positive ways. We hope that Care Bears fans love the in-game collection as much as we do.”
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There’s lots more where that came from, so experience the sharing and caring of the Halloween fun, by downloading The Sims FreePlay for your device, here!

About The Sims FreePlay

The Sims FreePlay gives players the ability to grow SimTown to expand their Sim community by creating an entire town with their own style, personalities and dreams! From a bustling community with shops, pet store, camping grounds and even a private island villa, FreePlay allows ‘Simmers’ to express themselves and tell their own Sim story by unleashing their inner architect and interior designer all at once. To access the Care Bears events, players must complete the tutorial level and be up to Level 5.

Having just celebrated its 8th Birthday, FreePlay boasts graphics based on The Sims 3 with over 886K players worldwide daily from 221 countries and over 403 million installs since 2011. Plus is available for free download on iOS, Android and Amazon devices.

Download The Sims FreePlay for free, here:

Apple: https://bit.ly/2EP8eJA
Google Play: https://bit.ly/2YV1oJz
Amazon: https://amzn.to/3iSz6HH

Follow The Sims FreePlay community on Facebook, Twitter and Instagram!

www.facebook.com/TheSimsFreePlay
www.twitter.com/TheSimsFreePlay
www.instagram.com/TheSimsFreePlayEA

About Cloudco Entertainment

Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears, Holly Hobbie, Madballs, Packages from Planet X, Twisted Whiskers, Buddy Thunderstruck, Tinpo and its newest IP, Boy Girl Dog Cat Mouse Cheese. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

About Care Bears

Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages love these huggable bears from Care-a-Lot who inspire all to have fun, share and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed up with a long-running animated TV series and then made the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. More recently the Care Bears could be seen in Care Bears & Cousins, a Netflix original CGI-animated series launched in fall 2015 and the brand-new Care Bears: Unlock the Magic, a 2D animated series featuring an all-new look and mission for the bears, launched in 2019 on Tiny Pop in the UK and Boomerang and Cartoon Network in the US.

Website: www.carebears.com
YouTube: www.youtube.com/CareBears
Facebook: www.facebook.com/CareBears
Twitter: www.twitter.com/CareBears
Instagram: www.instagram.com/CareBears

About CARE

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. Last year CARE worked in 95 countries and reached more than 56 million people around the world. To learn more, visit www.care.org.

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